Top Craftsmanship of Rolex Watches

The top social status of Rolex watches has a close relationship with their precise and extraordinary timing technology, and the continually innovative design conception. Rolex realized the fact that it has o improve the producing method and control all parts production of all the wristwatches if it want to meet the increasing demand and integrate the advanced technology into the craftwork. With the purpose to control all parts production of the wristwatches further to realize the whole independence of its production, Rolex had conformity of the producing equipments in 1990s. Therefore, it greatly improved the producing consistency and effect.

Rolex General Office stays in Geneva, responsible for all issues of administrative management, the final assembly of wristwatches, sales and after-sale service. The factory in Chêne-Bourg takes charge of the launching of dial and jewelry parts as well as all the relative activities. The factory in Plan-les-Ouates is responsible for the launching of watch cases and bracelets, and all activities of production and quality controlling. Bienne factory takes charge of the production and assembly of the watches movements. Rolex has 8,000 employees across the world. Patrick Heiniger is its current CEO, the third generation since the company was found. For one hand, he persisted to the successful conception of Rolex, on the other hand, he broke the tradition and look for innovation. The final target is to meet the demand of changeable market. He strengthened the leading status of Rolex in watches making field by exploring new market and raising the popularity of the brand.